Team no 4 sarang banubakde manpreet singh chabbra 5% of the total customers generate 65% of -most successful loyalty program in india -6,30,000 members the total revenue -10-15% ytoy growth rate in program -generated info( huge database generator) customer centric pioneered modern retailing in india. New delhi: india's large format retail store chain, shoppers stop is all set to bring back its charm by introducing a host of strategies including fresh store design, better experience, youth-focused brands and a reinvigorating online presence to create greater connect with young consumers aged between. Shoppers stop is one of the large format department stores in terms of retail space the ceo while reviewing the brand navigating study saw disengagement with younger customers and saw huge potential in attracting a lot of youth and so wanted to connect them at the same time ceo wanted to. Shoppers stop - targeting the young case solution,shoppers stop - targeting the young case analysis, shoppers stop - targeting the young case study solution, the case concerns as shoppers stop, homegrown indian retail branded clothes and accessories are closely linked with the adult segment of clients and a.
One of india's biggest fashion retail chains, shoppers stop started their online journey with sokrati in early 2016 with user acquisition as their primary goal in order to using relevant interest targets that generated inexpensive clicks, followed by re-targeting helped achieve conversions and steady scale.
This is the case study on shopper's stop targeting the young, it is a marketing management case.
In an interview with tushar pania and toral modi of indianfoline, mr b v nagesh, ceo - shoppers stop ltd, talks of the retailing business in india and his experience in setting up one the country's and the customer segment that we are targeting is a huge 50mn households - ie almost equal to the entire population of uk.
Shoppers stop as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered. The best part of our company is we have been there for 26 years but i would say that we are 26 years young we are targeting the right customer audience which is the young mobile professional who is in the market and in the age bracket of 31-45 who are looking for aspirational brands because we offer.
History • shopper stop ltd was incorporated • shopper stop ltd was incorporated as a private limited company on june 16, 1997 and later was converted into a public limited converted into a public limited company on october 6, 2003 under companies act • prior to its incorporation two of its existing stores at mumbai. For instance, shoppers stop and the future group's big bazaar are challenging online players with omni channel strategies, combining various shopping targeting sales of 8-10 per cent from omni channels in the next 36-48 months, india's retail pioneer expects the click-and-collect model to work.